I’m featuring Think Before You Pink because it’s taught me valuable information about pinkwashing and how pink products during National Breast Cancer Month, October, don’t necessarily fund the needs of breast cancer patients/survivors. Think Before You Pink is:
a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
Breast Cancer Action is another wonderful organization, and Think Before You Pink (TBYP) is one of its amazing projects. I’ve learned so very much about the pinking of October from TBYP, including what “pinkwashing” or “pinkwasher” means. According to TBYP, a pinkwasher is:
A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
In addition, TBYP includes a very educational page called Critical Questions to Ask Before You Buy Pink. I use this page a great deal to help educate others about where the money for pink products is really going.
Really, folks, we don’t need pink scissors, pink binder clips, pink sharpies, or pink anything. We need money to go directly to the reputable breast cancer organizations, and that’s what TBYP is all about: getting the pink money out of corporations and to breast cancer organizations that fund research and/or help breast cancer patients/survivors.
Always remember!: Think Before You Pink! Before you buy that pink handgun, go to the Critical Questions of TBYP and see if the money is really going to breast cancer research or if it’s just another silly pink thing that a company can make profits off of, especially in Pinktober . . . . ummm, I mean October. 🙂
Cross-posted to Just Enjoy Him.